James, I appologize if I rubbed your fur the wrong way, it was not my intent. Your position brought up some good points and it made me think, that's why I wanted Tamiyas Annual report, not to play "top this" but to see just what the company was doing. I like to research things and its part of my curious nature. Annual reports give up a great deal of information, they allow us to see the disparity, if any, between profit and loss. If there is an extremely wide margin then you're right...those greedy corporate mongers... but otherwise you see the health of the company. It will tell you if prices will go up or go down in the future. You can also see where the company is going. Where your money is going and it reveals a realistic picture of the industry as a whole. Besides if they're making that much of a profit, I want a shot at some stock if available.
The time it takes to get such documents would have put it past this discussions lifespan anyway.
I went back this afternoon and asked the kid that works for me why he wasn't into models. As I already knew, it was a sign of the times. Immediate gratification. No patience. I want it done for me, with as little work invested in it as possible. (Which is strange because he busts his rump in the shop) He pretty much said his friends felt the same way. But he did bring up a very valid point that you and others made. ....Cost. Not that its more expensive than anything else we do. Helk read the Aircraft forum, there is a guy who posted there and right out of the box he said this (model building) was cheaper than rebuilding motorcycles and he didn't have to pay for oil or gasoline.
The disparity comes not in buying the kits for $15-$50 a pop but in the start up costs. The paints, tools, glues, etc that are "perceived" to be an ongoing thing and expensive. Not real different if you think a playstation is $200-$300, A DVD player is $100+ etc.
The add ons which can sometimes cost as much as the kit. ($23 for a PzKmp IV, $23 for the Eduard Photo Etch detail) don't help either. (Define irony...a niche market within a niche market)
The key here is perception. This is niche market, and will never be anything more than a niche market. It will never go mainstream, the idea is to change the perception through the clubs, events, letters to major corporations explaining your blistered wallet and what can they do to help. (Oddly enough, sometimes they listen.) And most of all what we in the hobby teach and present to those on the edge and not yet interested.
Its also cyclicle. Look at how many of us, as well as those that are publishing and writing the books we read and buy have done. Read their profiles or blurbs in the frontpiece of their books, how many of you, left the hobby and got back in. Part of it was cost then as now. Before, your parents had an endless source of birthday and christmas presents (they bought your models) then we found other interests (girls, cars, college, highschool, the service) and other things to spend our hard earned money on. Some stayed and continued on but many went elsewhere. Then we grew up, had real jobs, had spare time, and the ability to buy our kits and equipment again. So we came back. And here we are. Our economy sucks. I think the last time we were in this shape we lost those companies like Aurora. They had nothing to carry them through. THey didn't want to make you pay for their survival, or they fell behind and couldn't compete with those that were willing to for your dollar. The result is some pretty slick kits out there. And some pretty rock solid companies.
I too enjoy this discussion and learned a great deal. Tomorrow I take the kid that works for me to a hobby shop. His brother just got out of the hospital recovering from an accident and I think we'll get him a comming home gift at the same trip to get him through his recovery. What do you think? Aircraft or armor? Talk about a captive audience...
Thanks,
Mike