If you mix it too wet, it can take a long time to dry out.
If you lay it on too thin on your base, it can shrink and curl at the edges. One way to avoid this is to mix white glue into the mix.
I remember a tip from an old forum hand--maybe it was Hans von Hammer?--that he used an old food processor to mix his Celluclay, to get a good, thorough mix. I have not tried that, myself, but I can't see that it would hurt.
You can mix paint (eg, liquid, powder) into the mixture and tint it. For example, add earth-colored paint to the mix. This saves having to lay down a "ground" color once the mixture has set.
Those are the things that come to my mind, off the top of my head. Hope that helps!
Best regards,
Brad