Here's a trick I read about years ago and have been using ever since.....capillary action does the work and there is no masking needed. Start by paint the wheel hub the appropriate color then do as follows:
1. Grab a paint palette (plastic dimpled thingy) or whatever you use for paint containment.
2. Take your black of choice, and put it in one of the palette dimples. I use XF-24 Tamiya Dark Grey to simulate rubber.
3. Fill another dimple with the appropriate thinner. In my case Tamiya X-20.
4. Next, utilizing the fine detail paint brush of your choice, load it with heavily thinned paint (mixed up on the palette) and touch the "tire" where it meets the rim. If thinned properly, capillary action with carry the paint around the rim. Repeat until the line is thick enough to where you can paint the rest of the tire with appropriately thickened paint. It will be like "dragging" the paint away from the rim onto the rest of the tire.
Done....
Tires are one of the only things I still hand paint. As I indicated, its all about proper thinning. If thinned properly, there will be no brush marks. I have normally prefered enamels, specifically Floquil Grimy Black for tires, but I ran out and they stopped making it. That stuff was fantastic. Now I'm stuck using Tamiya XF-24 Dark Grey. I can still work with it though. Perhaps I'll stumble upon an enamel I like better eventually. I have heard Vallejo brushes nice so I may look into that. Anyways, as a final weather touch, load up XF-57 Buff in your airbrush and dust the treads to give them a used dirty look.
Hope this helps,
Joe