I'm actually a bit surprised at the complaints of the cost. $30 for 10 issues is pretty good in my opinion. $3 per issue. Barely more than a cup of coffee or about the same price as a weekend newspaper. And it's somethin you can collect and refer back to, etc.
To each their own I guess, everyone's idea of value is different I suppose.
Keep in mind though, Finescale has to make SOME money. They can't just give it away. Also, print media is taking a HUGE hit and magazines are folding left and right. Major magazines too, not just niche ones. We should feel lucky that FSM is still around in this day and age.