Seams... Most modellers regard this as one of the most unwanted side effects of the hobby. With a bit of practice one can make work of this quickly and with good results.
I can tell you how i do it and hope some of my "tactics" may be helpful to you.
1. First prep the seams. Usually you can level the seam a bit by sanding and/ or scraping with a hobby knife. Especially fuselage halves have a tendency to not sit level at the seam so by performing this step you have less work later. Level the seam as much as possible.
2. Using the masking tape closely along the seam edge is a very invaluable tip. I wholeheartedly support it!
3. squirt a blob of your filler on a piece of laminated cardboard or plastic cup... whatever is at hand that is disposable and wont soak up the thinning agaent inside the putty.
4. Now i get a fresh, pointy toothpick and stir the putty a bit. A little blob should stay behind on your stick.
5. twisting it evenly between my fingers i apply a line of putty on the seam. After this is done i smear it inbetween the masking tape with my fingers. One smooth go provides better results as opposed to multiple in order not to remove what you just put on. Sometimes multiple coats are required to fill the seam.
(No need to tell you that step 4 and 5 need to be done rather swiftly as putty usually dries very quickly)
6. After say five to ten minutes remove the masking tape in a straight angle away from the seam. Made the mistake once of letting it sit too long.... It was nasty.... Too soon however and you might tear the putty off as well.
7. Let it cure. It will feel dry very very quickly but you really want it to sit overnight as the inside must cure as well.
8. Sand the seam. I love using nail stuff for this. Got a sponge like block of foam at rite aid once as well as some nail bussing sticks. They really work great. Use this kind of stuff for the rough sanding. You will be left with scratch marks though... Use some fine modelling sandpaper to buff that out.
9 After assessing the seam you may need to do the whole filling layer thing again if the seam was bigger. Sucks but the result will be a smooth seam and a nice non-plastic looking model
10. Pat yourself on the shoulder and have a beer while you admire your work! Lots of admiration calls for more beers.... Goes without saying
Hope my ten steps to putty heaven will be helpful...
Richard