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Revell-Monogram acquired by Hobbico

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Revell-Monogram acquired by Hobbico
Posted by Matthew Usher on Wednesday, May 02, 2007 10:35 AM

From a press release:

Champaign, Illinois, May 2, 2007 - Hobbico, Inc. announced today that it has acquired Revell-Monogram. Revell will continue to operate from its Northbrook, Illinois headquarters and will be led by Jim Foster, the company’s President since 2002 and a hobby industry veteran for over 40 years.

Revell is a world wide leader in detailed, scale model kits including cars, trucks, ships, and planes. Founded over 60 years ago, the company markets under the brands of Revell and Monogram which were combined in 1986. In September 2006, Revell’s European business was sold to a group led by Revell GmbH management.

Hobbico is the world’s leading manufacturer, distributor and retailer of model hobby products, including radio controlled models, plastic model kits, trains and other hobby products. The employee-owned company sells products through hobby shops, toy stores, chain stores as well as its retail subsidiary, Tower Hobbies.

“Revell has had seven different owners over the last 37 years,” said Jim Foster, “but this new combination with Hobbico represents a unique partnership that provides stability for the company’s dedicated staff and the resources they need to create exciting new models. Hobbico understands what’s important to serious modelers. Joining the strengths of the two companies will lead to products that modelers will really appreciate.”

Revell’s research and development staff includes many talented professionals who have been with the company for as long as five decades. They will continue to manage the creation and manufacturing of all new and existing products from their facility in the Chicago area.

“Many modelers who fly or drive R/C got their start in the hobby by building a plastic model kit,” said Wayne Hemming, President of Hobbico. “Plastic kits are the foundation of model building. We are committed to giving Revell the support it needs to continue its 60-year tradition of quality and excellence in plastic models.”

The Revell and Monogram brands both originated in 1945. Revell started out with plastic toys. Their first plastic model kits sold in 1951 were a series of vintage cars called Revell Highway Pioneers. The first model was a 1913 Maxwell, a car made famous by comedian Jack Benny.

Monogram started with wooden ship models and progressed to flying control-line and free flight airplanes as well as CO2-powered cars. Their first all-plastic kit, a midget racing car, came in 1954 and sold for 98¢. Next came a Hot Rod and a Racing Speedboat which both were sold as “Snap-Fit and Press-Fit for Jiffy Assembly.”

“Both Revell and Monogram have produced literally thousands of different models over their long history,” said Jim Foster. “Every effort has been made to preserve the production tooling for possible future re-releases. Over the coming years, we will work to not only create exciting new releases, but also bring back many classic favorites from years gone by.”

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  • From: Left forever
Posted by Bgrigg on Wednesday, May 02, 2007 10:44 AM
Interesting news! Perhaps they can breath some new life into the brand.

So long folks!

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  • From: Peoples Socialist Democratic Republic of Illinois
Posted by Triarius on Wednesday, May 02, 2007 7:02 PM

 Bgrigg wrote:
Interesting news! Perhaps they can breath some new life into the brand.

That's funny, they don't look like Miracle Max…Whistling [:-^]

Let's just hope they're not Prince Humperdink!  Mischief [:-,]

Or The Dread Pirate Roberts! Pirate [oX)]


I do hope this is good news—I grew up with Revell, and came of age with Monogram.

 

Ross Martinek A little strangeness, now and then, is a good thing… Wink

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  • From: Left forever
Posted by Bgrigg on Wednesday, May 02, 2007 7:25 PM
Let's hope they don't rush things, after all, you rush a miracle man, you get rotten miracles.

So long folks!

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  • From: Tucson, AZ
Posted by Archangel Shooter on Thursday, May 10, 2007 3:12 PM

WHAT!

Oh no!, how could they? This is terrible!

Well... if they will re-release the 1/48 A-6E and EA-6A/B and keep them on the shelves longer than a couple weeks I can live with it!

In work- Tamiya 1/48 P-51, Pegasos Chinese lady and Knight Templer Sgt. and the VIIC/41

Scott

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Posted by mph34 on Saturday, May 12, 2007 8:05 PM

Hopefully, we'll see some 'branching out' and a little risk taking on the model choices.  I could use more selection at the LHS besides the 12 different Bf-109 or P-51 kits.  And some of those classics need to be re-tooled and re-issued (Saturn V, P-61, B-36, B-58, B-47).  Glad to see the buyer is one that is part of the hobby industry and hopefully has a passion to keep a great company alive rather than just watching the bottom line.

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  • From: Central MI
Posted by therriman on Wednesday, May 16, 2007 12:07 AM
Personally between Trumpeter, Tamiya, Dragon, and Revell AG I think R/M is blaise.  I only buy R/M IF I can't get the subject in anything else.  I'm tired of dealing with raised panel lines.
Tim H. "If your alone and you meet a Zero, run like hell. Your outnumbered" Capt Joe Foss, Guadalcanal 1942 Real Trucks have 18 wheels. Anything less is just a Toy! I am in shape. Hey, Round is a shape! Reality is a concept not yet proven.
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Posted by shaun68 on Wednesday, May 16, 2007 5:32 PM
 Archangel Shooter wrote:

Well... if they will re-release the 1/48 A-6E and EA-6A/B and keep them on the shelves longer than a couple weeks I can live with it!

I

Sign - Ditto [#ditto]

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Posted by Madroc on Thursday, May 31, 2007 1:10 PM
Yesterday I learned that the RM F-101B is coming back out, and today I see this. Great news. Hopefully this will spur some new releases... ideally a mix of money-makers (an F-22 would be a good bet) and offbeat subjects (1/48 MiG-31, pretty please?)
If they can/wish to retool some of their older kits, great, but in the meantime just keep pumping them out as is... in a lot of interesting subjects, RM is the only game in town, raised panel lines and all.
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Posted by jvkx on Friday, June 01, 2007 11:42 PM
A re-tooled kits of their "Century Series" would be most welcomed, like an updated/upgraded 1/48 F-105G or F-100 with recessed panel lines.
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Posted by Violater on Sunday, June 03, 2007 9:59 AM
F-100 would be great!!  I must be the only one longing for a A-1E in 1/48 or 1/32....
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  • From: Tucson, AZ
Posted by Archangel Shooter on Sunday, June 03, 2007 8:31 PM

 Violater wrote:
F-100 would be great!!  I must be the only one longing for a A-1E in 1/48 or 1/32....

True...an 1/32 A-1E would be an awesome kit but, I'm right now saving my pennies for the 1/32 A-6

Scott

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Posted by PatlaborUnit1 on Tuesday, June 05, 2007 11:46 AM

I understand the concern for the bottom line by anynew buyer, but we can hope that this will see a reemergence of R/M to a position where it is truly sought after, instead of being considered a "fall back" As a helicopter builder, Monogram and Italari kits are my trade, as well as a handful of 1/35 Dragon and Acadamy kits.  I would love to see Monogram and Revell emerge with a new focus on detail and decals. The horrid days of the flimsy clamshell box and crappy decals that resisted all attempts to lay them on should be distant memories.

 While I too would lvoe to see the A-6E re-released, my money is on newer prospects from this alliance, and hopefully not more of the failed diecast crap and tranformable, 'reloadable" models that graced our shelves some ten years back.  My own company is undergoing a big change now as well, and not all of it is bad!

 

David

Build to please yourself, and don't worry about what others think! TI 4019 Jolly Roger Squadron, 501st Legion
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  • From: phoenix
Posted by grandadjohn on Tuesday, June 05, 2007 7:23 PM

I would love to see some new releases as while as some re-too;ing off older kits. And let's not forget re-release some of those old classic that you can't find anymore and were the only game in town

Lets also not forget the youngster, those cheap kits a great for for 8-9 year olds just starting. Parents are not going to buy a $50 P-51 for young "Billy" Without those youngster's getting into the hobby thier is no fututre for any model manufacture

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  • From: Baton Rouge, Snake Central
Posted by PatlaborUnit1 on Tuesday, June 05, 2007 10:18 PM

GrandadJohn, I hit the send key before I added this, and you are totally correct on this.

I used to help out with an after school modeling program and we always encouraged parents (who usually attended) to start with Revellogram kits, for the reason that they did not have the huge parts count and price tag that Acamiyagawa kits have, and are better suited to younger hands working with the parts.  Imagine if you are 9 and have never built a kit and you are going to manipulate the parts for a Hasegawa 1/48 F14!   

All kits serve a purpose and R/M has its place....which is often on my shelf! :D

David

 

Build to please yourself, and don't worry about what others think! TI 4019 Jolly Roger Squadron, 501st Legion
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Posted by Anonymous on Thursday, June 07, 2007 3:40 PM

This should be interesting.

 It would be nice to see some of their kits re-tooled, especially the century series. they're nice kits. They should fix their F-14A Tomcat kit too! Ever since they released the F-14D, the A variant is now all f**ed up!

 We could also see some off beat stuff, like an F-22, The Tornado, hey maybe even an F-4 kit. An all new one maybe.

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  • From: Baton Rouge, Snake Central
Posted by PatlaborUnit1 on Saturday, June 09, 2007 7:48 AM

In the end it will all boil down to what sells.

Im curious, from thier automotive line, what is the key seller?  So far the discussion has covered aircraft which may be the biggest portion of the hobby in this country, but the automotive market cannot be overlooked.

 

I would love to see some kits retooled, but I wonder if retooling an old, worn out mold is worth the expense vs. how many units will sell in the allotted timeframe, especially when you are looking at kits that Hasegawa has already kitted several years ago.

David

 

Build to please yourself, and don't worry about what others think! TI 4019 Jolly Roger Squadron, 501st Legion
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  • From: Tucson, AZ
Posted by Archangel Shooter on Saturday, June 09, 2007 6:57 PM

The other year I picked up the RM 1/48th F-14D and it was horrible! The fuselage, wings ect, it was all badly warp! so I wound up tossing it in the trash. I was surprised by it since I had built several of the F-14A's in the past. So I'm a bit gun shy as to go out an buy another R/M F-14D.

Scott

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Posted by Anonymous on Thursday, June 14, 2007 9:27 AM

Actually, outside of your LHS (meaning Wal-Mart, etc) most Revellogram kits you see on the shelf are cars.  However, some of those are suffering in exactly the same way as many of the aircraft kits.

 I just finished their 1969 Volkswagen Cabriolet (1/25 scale) and that thing has more problems than a dog has fleas. Originally intended to be finished as a well maintained classic for a magazine article, it wound up as a semi-junker, complete with dints, dings, damage and heavy weathering.  Some armored vehicles don't look this bad. It'll still be a magazine article, just different from what I intended.

Why go this route?  Because the kit was loaded with heavy parting lines and flash everywhere. 

If you want to see photos of the end result, go to the following link:

http://modelersweaponsshop.freeyellow.com/magicdustgallery.html 

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Posted by Anonymous on Monday, August 13, 2007 4:24 PM
15 cent paint?  You must be but a mere child.  During my hey day Testors was a dime, as were Airfix 1/72 kits, and glue.  Revell had some outstanding kits.  I remember building the big Cutty Sark (twice and considering a third run), and those great 1/32 or 1/24 WWI kits (Camel was my favorite).  Revell in the 60's provided a solid quality product that was what always consistent.  Revell was a first choice with the foreign kits a compromise (lower quality at higher prices often).  I'm back.
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  • From: Ozarks of Arkansas
Posted by diggeraone on Wednesday, November 07, 2007 3:17 PM

i think it would be nice too,to see some of there old kits come back on the self.if they are looking a this,then i want a british lighting in 48 scale please....Digger

 

Put all your trust in the Lord,do not put confidence in man.PSALM 118:8 We are in the buisness to do the impossible..G.S.Patton
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Posted by yardbird78 on Monday, November 12, 2007 11:29 PM

I have been dealing with Tower Hobbies/Hobbico for nearly 40 years in the RC portion of modeling and I am extremely happy with that association.  Hopefully they will carry over their good business practices to the Revell - Monogram side of the house.

Darwin, O.F.  Alien [alien]

 ,,

The B-52 and me, we have grown old, gray and overweight together.

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Posted by peacemaker on Monday, October 13, 2008 7:35 PM
welcome to our world.  i, for one, sincerely welcome you aboard and anxiously look forward to the growth and improvements you will bring forth to the wonderful world of modeling.  peacemaker.
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  • From: Philippines
Posted by constructor on Wednesday, October 15, 2008 8:23 PM
I hope they bring back the ProModeller series. I'm sure a lot of modeller will be happy to hear this good news. Many good models are in the PM series and has not been done by other model manufacturers.
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Posted by tankerbuilder on Monday, March 23, 2009 4:58 PM
i do hope that this could bode well for the hobby . REVELL by itself had some great aerospace , armor , car ,and ship models , granted some done to the point of saturation . in that vein i would like to see more of their old good stuff come back , say maybe limited editions , like say, the four stack destroyer and buckley class escort (these blazed trails of their own with lifelines etc. and how about some limited edition 1/25 scale cars they had . now MONOGRAM had some great stuff too , remember their armor lightskin and tanks? they also had some pretty fair car kits too , i did,nt care if they were 1/24 . they were great ,except for the fading chrome problem . i would like to see them re-release the swift boat, rag boat and their other neat boats , along with a re-engineered line of 1/48 aircraft starting with the century series . i,m sure with HOBBICO there will be changes so i for one ,will wait with bated breath      tankerbuilder
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  • From: Zephyrhills,FL
Posted by daddy1 on Friday, October 23, 2009 11:31 PM

 I have always been a big fan of Monograms 1/48 aircraft . Some are very nice ,well detailed kits, some (especially the older releases) need some work. But for the cost , they generally are great kits.

 Sure, they often had some fit issues and such. But, learning how to overcome  and correct problems and adding detail is what makes us scale modelers, not just scale assemblers.

 Our hobby is facing a very tricky situation . I haven't seen a model kit in Wal-Mart in a couple years. Michael's craft stores do carry some kits and paints . The LHS is almost a thing of the past. Revellogram kits are the low cost way to go to attract fresh talent into the hobby. I love my $50 Tamiya 1/48 P-47, but how many kids ,flipping burgers part time , are going to drop half thier paycheck on some thing they're not sure they can even build.

 I hope Hobbico does well with the Revell line and keep it affordable. Maybe they can even pursuade Walmart to sell models again. Time will tell.

 BTW ,personally , I'd like to see the old 1/72 Monogram F-82 Twin Mustang retooled and scaled up to 1/48.  The Modelcraft kits are dogs.

http://whlswngsthngs.shutterfly.com/

 

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  • From: Bradenton, Florida
Posted by 511inf11AAD on Saturday, December 12, 2009 2:32 PM

I'll stick with Revell/Monogram. Everybody are priceing me out of this hobby. If it wasn't for ebay , Iwouldn't beable to afford much.  At least R/M kits are at a fare price, I mean what the heck a can of spray is 5 bucks, average !!

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  • From: Third rock from the sun.
Posted by Woody on Saturday, December 12, 2009 2:53 PM

I've always been a big fan of Monogram. Long live Monogram!


" I wish to have no connection with any ship that does not sail fast; for I intend to go in harm's way." --John Paul Jones

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