Hello fellas,
We do like to avoid discouraging or angering advertisers. (Who wouldn't?) But that is not the reason we don't have a buy/sell/swap section.
In fact, we try to avoid the appearance of endorsing or favoring one product over another. So if we get a big fancy sample from a manufacturer and the person building it for review notes a difficulty, you will read about that difficulty. Or, more likely, if the reviewer thinks it great, we will publish that viewpoint as well. In either case, what we say is for modeling reasons -- not business. If people thought we were forming our opinions based on the size or frequency of the advertising account, our credibility would be shot.
Along the same lines, we like to stay out of readers' business transactions. Our Forum has nearly 40,000 readers, yet we have very little trouble out of it. Not having to police business transactions goes a long way toward keeping it that way!
Rather, our business is writing and editing stories that are about modeling, models, and modelers. If it's clear, provides you with good techniques and new ideas, and makes you want to build another model, we're doing it right.
Cheers,
MH
Mark Hembree
Associate editor, FSM