They've been doing this for far too long. They have many aliases in addition to Internet hobbies and Hobby Models. According to the Pennsylvania Attorney General, here are a list of their aliases:
Hobby Wheels, Hobby Rails, Hobby Book Depot, Red Star Hobbies, Military Model Depot, Model Airplane Depot, Model Railroad Depot, Model Ship Depot, Gundam World Online, www.takom-military.com, Model Kit Closeouts, and Model Train Closeouts.
https://www.attorneygeneral.gov/taking-action/press-releases/attorney-general-shapiro-files-complaint-against-online-hobby-shop-warns-of-holiday-shopping-scams/?fbclid=IwAR0OPwnXy3_09peWzYUfCAxSUDipI5FJgJL-AGP5FMmZ8MvG_sHlMaAea6M