CG images of models as selling points for new kits.

Honestly, what I would like to see is the front of the box with artwork, one side of it with the CG and the other with actuial pics of the kit having been built.  Ill see like another sherman, those CG pics dont let me compare to the one I have to see if its any diffrent at all

I like the Dragon CAD renderings because they help me decide if I want to buy the kit based on the features shown, rather than someone else's paint-up of the finished model.

It may be a marketing gimmick, but it works quite well as 90%+ of my stash is DML...

I agree that the images are vey stark,but they do show how detailed the kit will be.I do think that they should not dominate the box lid .I think a dramatic painting by a talented artist is still the way to go to generate interest and excitement for the kit!

It's not so much CG as CAD. It seems to me that Trumpeter is using some sort of computer aided design on their retools, and I think they're just trying to advertise this fact. They're saying, "Hey look at us, we're using new technology to make new kits! Isn't it dazzling?!" As an engineer in training, I think it's pretty cool. But I can see where people might want to see the actual plastic. At least they've still got the box art.

I had wondered about the idea behind this practice because they look terrible in the ads I've seen. I agree that the box art is still the best way to to advertise.

I guess the company is keen to show that they have done some work on the kit, as opposed to churning out the same moulds ad infinitum.

Personally, I prefer the old box art.  Some very talented artists over the years, some of them worth framing even..  I know some of the guys frame them and hang them in the "man space".

I'd rather have photo's of the kit