I have no problems with a company doing off-beat kits, I quiet enjoy building them at times.
Refreshing change from the more serious and typical plastic models.
Also enjoyed the Airfix Wallace and Gromit Kits, great fun.
Hasegawa's egg-plane serious was another set of great off-beat Models and miniature diorama.
I also got the Revell Germany Werner's Bike Kits still waiting for the figures to hit the shelf over here, another great set of off-beat model with a twist from the norm.
Nobody forces you to buy ANY kit, but the companies wouldn't produce them unless there wasn't a market for them.