Someone mentioned "Strombecker" earlier. That brings back fond memories of the '50's for me, I built a lot of their solid wood aircraft kits, at about 10 years of age. They had lots of civilian aircraft, also things like a B-47, a DC-something Pan Am airliner, etc. About the same time, I built some "Highway Pioneers" antique car kits, I'm not sure which company made them, can anyone remember? Those were the days- I think most of those kits could be purchased for about a dollar!
Also, I remember paying 50 cents for big "Comet" balsa wood stick model / tissue airplane kits, with rubber band propulsion systems. Never tried flying one, I knew it would be a one time event.