my Local shop started his up by following conventional wisdom,,,,,and having a healthy percentage of toys in his shop
he has been open for almost 4 years now, and has spent the last 3 years having discount sales on the toys, to try and get some of the money back, and that extra space they take up in the shop
he keeps going mostly because of two main things,,,,,,,,to him "plastic is plastic",,,,,the markup and sales of plastic does not matter to him what scale or subject,,,,,,$5 worth of plastic at retail costs him the same as $30 worth at retail,,,,,in other words, $100 worth of retail price costs him the same, whether it is 5 models or 10
his other deal is that he maintains an Ebay store, with the store stock as his inventory in both venues,,,,since the buyer pays shipping,,,,,,again, it does not matter to him if he sells to the in person customer or the online customer
his number one deal though, whether in person or online,,,,,,is to actually care if the customer is getting what he or she wants or needs,,,,,,and he will order anything his supplier carries for anyone,,,,,,even if they don't come back and buy it,,,,,it just goes in the inventory along with the rest,,,,,,"plastic is plastic" applies to those items, too
he gives various discounts, for different reasons, he supports the local hobby show, participates on hobby forums
his only problem is getting the space back in his shop that those toys are eating up
Rex