One thing to research is whose kit is really in the box. Even the mighty Tamiya has placed other companies kits in their box. In the armor world, Tamiya has reboxed Italeri kits (M242 Bushmaster Hummer, Staghound armored car), Fine Molds (Type 3 Chi-Nu, Type 5 Chi-Ri, Type 95 Ha-Go) and CMK (Pzkpfw 35t).
Also many ancient (20+ years old) are being reissued at prices comparable to all-new modern kits. American car model companies are guilty of this sprinkling a new kit or two into their line of a dozen older kits and charging the same high prices.