I am going to help you understand " Grasshopper "
Say I have a plastics company and want to get into hobby stuff . Okay let's say the choice is a P-51-D Mustang . Gosh there's plenty of technical info around .
Now comes the talk with the board of directors . Okay what's the biggest cost in a model's coming to the market ? Is it Research , Marketing or just making the model .Well , let's see , I want to make a million or more of them if the market will support it .
Do I do a simplified version of High quality OR do I do a specifically engineered product that leaves the model builder with a product that requires no additions from the after market ? Oh , and keep the quality factor very high . that's a grand goal . Why ? Well , Molds aren't cheap to develop or manufacture .
How a starting price of over a quarter million dollars ? That's layout , Milling and then will this be a two , three , four part mold . Will it be a slide mold ? Higher cost there . Oh , the machine to put the mold on , isn't anything like we now have . Can ours be modified and at what cost ?
Good then we have decided , If we do the all out version ( think Tamiya here ) then it will be $20.00 base price . Per unit .Okay then we can retail it after taxes , freight and other charges at say $ 38,50 a pop . We will then see a return on the product perhaps in six months at five percent of the cost .
Oh, don't forget to add in Suggested retail to the Hobby vendor and his Wholesale price point of 12 percent .And it goes on and on .
Well the kit is out . How much ? How about $ 45.00 with tax . Uh-Oh , Forgot the printing and boxing cost of 76 cents per model ! Let's go the $48.00 and that way all is well and we won't go broke , but as far as the retail vendors they'll be fine . If not we'll sell it in the big box places . And still hit our profit goal .
There is the thinking and doing . Maybe not all , but enough to give you an idea of how it's done and how the market is made and set for a product . The final proof is this . If the whole first run sells out and the reviews are such that demand increases , then the product will be marketable for probably a longtime . Therefore in production a long time too .