SEARCH FINESCALE.COM

Enter keywords or a search phrase below:

This explains why Scale Auto Magazine went away

452 views
0 replies
1 rating 2 rating 3 rating 4 rating 5 rating
  • Member since
    March 2015
  • From: Close to Chicago
This explains why Scale Auto Magazine went away
Posted by JohnnyK on Wednesday, October 14, 2020 8:18 PM

Dan Hickey is the CEO of Kalmbach. Kalmbach is a privately held company.

Hickey's vision for the company is this: “We are moving away from free content on the web to more of a membership model,” he explains. “Our customers are moving more to digital, so we need better tools to manage that relationship. It’s not really about renewal of the magazines, but can we get them to an event? Can we get them to buy ecommerce products from one of our stores?”

Read the following to understand why SAM went away:

https://www.mediapost.com/publications/article/341645/why-membership-is-the-new-publishing-at-kalmbach.html

 
JOIN OUR COMMUNITY!

Our community is FREE to join. To participate you must either login or register for an account.

SEARCH FORUMS
FREE NEWSLETTER
By signing up you may also receive reader surveys and occasional special offers. We do not sell, rent or trade our email lists. View our Privacy Policy.