Formula One car sponsor's advertising

QUOTE: Originally posted by HomagerMan I think they can't show the name but can show the logo. I think!!

You are exactly right. The symbols can remain on the vehicles, but the names must be removed.

Peter - As far as the modeling mag goes, I don't know which magazine you were referencing or the country in which you reside, so I done know which laws are applicable.

In the U.S., tobacco advertising has been completely banned from television (this is the reason race cars can't have cigarette names) and radio for many, many years. Last year, Congress passed additional laws granting wide authority to the FDA to restrict tobacco advertising to protect children (anyone under the age of consent) from marketing. In line with this authority, the FDA banned all tobacco advertising in any printed publication whose intended readership is made up - in any part - by persons under 18 years of age. Obviously, modeling magazines have a significant readership under 18 years old.

Many other countries are passing laws similar to those in the States. Just recently the EU has tried to pass a law (last I had heard) completely banning all tobacco advertising throughout the EU. I believe that part of the law would penalize countries financially if they failed to follow the law. I don't know the current status of this action.

From a smoker's standpoint, I can see the day coming when the only place I will be able to smoke is in my house or car. Even then, I will probably have to put great big "WARNING: Angry Smoker Present" signs on my front door!

Enjoy your modeling...

HEY,
the teans probably didnt want the markings on their cars.

Randy

I think they can't show the name but can show the logo. I think!!

I read in another modelling mag that had a Lotus 79 without the JPS logos, that it's actually because of pressure from the tobacco companies that the logos weren't there. Apparently these companies don't want their products associated with a hobby that they still consider to be a childs past time.

It was a bit strange because in the same issue as the 79 without the JPS logos, there was a studio 27 ad with a picture of another model with full JPS markings on it.

It's alright for Formula 1 mags to have pictures of cars with tobacco ads on them. So I don't think it has much to do with anti tobacco laws.

On another note, I noticed at the US GP a few weeks ago, that the Marlboro markings were removed from the Ferrari's but the BAR's had full Lucky strike markings. Why is it alright for one team to have tobacco advertising and not for another. I've also noticed it in past years with mclarens having full West markings and the Ferraris missing their Marlboros.

Yes its all about "political correctness"

HEY,
Ya im pretty sure thats why. It sucks they turned the winston cup into the nextel cup, but thats ok, everyone will forever remember it as the winston cup.

Randy

.....on a number of F1 races this year, you'll notice Marlboro was removed from both Ferarri's, as was Camel & some others.....from other competitors.....
as in the U.S., and to the best of my knowledge, internationally, cigarette advertisement has been removed from auto-sports (NASCAR is now Nextel) due to attracting so many young people and that it appears that those sports promote that nasty habit..........
again....to the best of my knowledge and in 20 words or less.....i'm sure it's much more involved and political than that but, i believe that's the jist of it.
don't smoke !!!!!!!!!