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OT: Honda TV Advertisement - "Cog"

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  • Member since
    December, 2002
  • From: Waukesha, WI
OT: Honda TV Advertisement - "Cog"
Posted by David Voss on Friday, June 06, 2003 12:37 PM
After 606 takes, no special effects or CGI, the resulting sequence is very impressive. Thinking of all the parts that are involved and getting everything to work precisely, it's amazing.

If you haven't seen it already, take a couple of minutes to check it out. I recommend reading the full article linked below to appreciate the effort put into this.

Honda TV Ad - "Cog" (faster than the Honda site):
http://home.attbi.com/~bernhard36/honda-ad.html

Original Ad @ Honda's website:
http://www.honda.co.uk/newcars/accord100k.html

Lights! Camera! Retake! @ telegraph.co.uk
Filming was done over four near-sleepless days in a Paris studio, after one month of script approval, two months of concept drawings and a further four months of development and testing. One of the more surprising things about the ad is that it was not a cheat. Although it would have been much easier to fiddle the chain of events by using computer graphics, the seesaw and shunt of events really did happen, and in one, clean take.
David Voss Senior Web Developer Kalmbach Publishing Co. Join me on the FSM Map
  • Member since
    November, 2005
Posted by Anonymous on Friday, June 06, 2003 12:55 PM
Incredible and way cool.
  • Member since
    February, 2003
  • From: United Kingdom
Posted by U-96 on Friday, June 06, 2003 2:35 PM
The artists who inspired the advert are apparently now sueing Smile [:)]
On the bench: 1/35 Dragon Sturmpanzer Late Recent: Academy 1/48 Bf-109D (Nov 06) Academy 1/72 A-37 (Oct 06) Revell 1/72 Merkava III (Aug 06) Italeri 1/35 T-26 (Aug 06)
  • Member since
    November, 2005
Posted by Anonymous on Friday, June 06, 2003 10:03 PM
good ad. I saw it earlier this weak in a business meeting and it stole the show.

Murray
  • Member since
    November, 2005
Posted by Anonymous on Saturday, June 07, 2003 8:31 AM
Yep, seen it(my other forum haunts have posted it twice!). Great idea, if a bit long!
  • Member since
    February, 2003
  • From: East Bethel, MN
Posted by midnightprowler on Saturday, June 07, 2003 11:30 AM
That is one of the most amazing things I've seen!
Lee

Hi, I am Lee, I am a plastiholic.

Co. A, 682 Engineers, Ltchfield, MN, 1980-1986

1 Thessalonians 4:13-18 1 Corinthians 15:51-54

Ask me about Speedway Decals

  • Member since
    December, 2002
  • From: Canada / Czech Republic
Posted by upnorth on Saturday, June 07, 2003 11:35 AM
Love it! It reminds me of the stop frame animations from some ads you'd see in the 70's.

And now the winner of the "Advertizing Department With Waaay too Much Time on Their Hands" of the year award ..... :-)
  • Member since
    January, 2003
Posted by shermanfreak on Saturday, June 07, 2003 2:55 PM
That's really something !!
Happy Modelling and God Bless Robert

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