OK, they call it 1/2 off sale, but after they mark up the "sale" price, it's really only 1/3 off. Case in point:
Revell 1/48 F-16 Reg. $10.99 "Sale" $15.99 I found a box way in the back marked with the regular price and snagged it.
Academy 1/48 Nieuport 17 Reg. $12.99 "Sale" $16.99 It had the sale price stickered over the regular price.
Revell 1/72 B-17F Reg. 12.99 "Sale" $19.99 This thing had 4 stickers on top of each other and it had been marked up and down twice since the last 1/2 off sale.
I have noticed this practice going on at my local Hobby Lobby for the last year and I decided to speak up. I E-mailed them this morning and 2 hours later (D@mn! That's fast.) the manager of my store called to offer me a in-store credit to use when the sale is over. I thanked him and took the credit. I ask him, "Why not just call it a 1/3 off sale and save the man hours of marking up and down the prices?" And he replied, " Few people notice the price change and fewer still say anything about it."
Well folks, I got mine. Now go get yours. If your store does this, send in those E-mails and complain. I plan to complain every time this happens, maybe Hobby Lobby will straighten up and fly right.