I don't think its all that pricey, especially if you reaslize that model producers are still putting effort into creating good kits for a market that is decreasing with every playstation game sold. They have to be able to get their investments back, otherwise they'll just end up throwing in the towel or pump our sub-standard kits (which I fear Revell Germany is already starting to do). Bear in mind that the age group of modelers is according to the survey held on this very forum is mainly between 35 and 60. These people usually have the better skills and are most probably in a financial situation that they can afford the more pricey kits.
The modeller is a dying breed, unfortunatly. Parents just want their kids to be happy and would rather hand them a video game because 'Billy NextDoor' has one and its so cool oh mum can I have one too.. There aren't many people here who grew up on a steady feed of video games. I know I didn't. They weren't around when I was 10. Stop a random teenager on the street and ask him/her if they know what Monogram is. The parents (I'm hypothsising here) probably only see model kits as what they did as a kid, and have just forgotten about it. Everyone here is to a certain extent a hard-core modeller. Sure, its not as exciting sounding as a hard-core mountain climber, but we will certainly be handing it down to our offspring. Who knows what scandalous prices they'll have to pay for their kits?
I think that not only are kids today (and to be honest, I'm not far from being one. Especially from what my girlfriend tells me) losing out on basic hand-eye coordination, disciplin and training a keen eye for detail, they're also not going to learn as much about history and geography. When we research our kits, we look into its history. What is it, who used them, when were they used, why where they used.. Most important: how can we prevent them being used in the future? No luck, too busy blasting alien creatures into oblivion.. Arguably not right or wrong, but if its different, obliterate it.
I get some weird looks from people when I gaze over what I want to build next. Isn't he too old for that? Whats a guy like that doing with toys? Geek! "Is it a gift?" What they don't know is that by choosing the Stuka, your first, over the P-51, of which you have 6, you will end up finding out a wealth of data rich with history. One mans toy is another mans encyclopedia. Video games can't and won't ever do that. They're pre-thought entertainment. The macdonalds of the brain. Don't get me wrong, I enjoy a video game as much as the next guy, but I also followed my history, geography and social study classes at school. At this rate the world is turning the next generations into xenophobes with a goldfish memory. They don't need to go outside, they get all the excersize from their mouse, keyboard and VR goggles.
Again, I think the industry is cateringing to us as best as they can, and doing so with admirable courage, because we all know that they won't be around for too long without getting into serious trouble. I have no trouble in paying what they ask. I do, however, have trouble finding what I want..