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Airfix....RIP

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  • Member since
    August 2004
Airfix....RIP
Posted by Black-n-Tan on Thursday, August 31, 2006 8:00 AM
It doesn't look good for Airfix. Although they've had a speckled history with quality molds, nevertheless, I spent many a day as a child working on their kits. They will be missed.....

http://www.theregister.co.uk/2006/08/31/rip_airfix/


There's been a certain amount of teary-eyed nostalgia this morning down at Vulture Central at the news that the firm behind plastic model legend Airfix has gone into administration.
According to The Evening Standard, the company was formed in 1939 by Hungarian-born Nicholas Kove. At the height of its powers during the sixties, Airfix shifted 350,000 Spitfires, 80,000 Hurricanes and 60,000 Lancasters a year, but by last year sales were down to a third of that level.

Airfix's decline has been a protracted affair. It went into receivership in 1981 as enthusiasm for modelling waned. It was bought by MPC and the kit moulds and tools transferred to French company Heller. In 1986 it was acquired by Humbrol, which struggled to compete against the rise of TV, computer games, and the internet as kids' leisuretime activities of choice. A management team appointed in December 2005 failed to stop the rot. Administrators moved in to Hull-based Humbrol Ltd yesterday.

Bill Bond, of the Battle of Britain Historical Society, lamented: "It is a great shame. I remember building these models as a teenager. Spitfires were my favourite, like all children. For tens of thousands of boys this will have been integral to their childhood. I suppose it is a sign of the times. Spitfires are no longer fresh in the memory are they? Children now have PlayStations and computer games."

Sadly, the Airfix Spitfire is no more. Thirty-one of the company's 41 employees were last night made redundant after "severe cash flow pressures" and disruption of supplies from Heller - itself now insolvent - finally shot down the company.
Former Airfix sales representative Chris Rumball said: "The French wouldn't release any of the tools to us and now it has just brought us down with them."

The Airfix name may, however, live on. Keith Hinds of Grant Thornton, which is handling the administration, said: "The brand names and intellectual property of the business are potentially very valuable and we are looking to sell those to investors."
  • Member since
    April 2005
  • From: Baton Rouge, LA
Posted by T_Terrific on Thursday, August 31, 2006 9:10 AM

As well as doggedly sticking to 1/72 scale, I liked Airfix for those models which simply could not be gotten from another manufacturer at the time, like their Dornier 17 "Flying Pencil".

I also admired how they, unlike Revell,  saught to actually make a retractible ball turret that behaved like a retractible ball turret for both their B-17 and B-24 kits.

For a long time the Arifix/MPC He-177 was the only one on the market, and was one of my first builds when I "resurrected" this hobby from my stash a couple of years ago. I keep the ground crew figures that came with this kit in a very safe place.

This will cause me to take a second look at those the LHS still has on the shelf.

Tom Cowboy [C):-)]

Tom TCowboy

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  • Member since
    November 2003
  • From: Virginia
Posted by JoeRugby on Thursday, August 31, 2006 11:58 AM

Wow...that is a bit depressing isn't it?Sad [:(]

Many of the builds on my shelf right now are Airfix, Hurricanes, Vampires, Lancaster.  I hope someone does by the name and looks to keep it going in some way.  Perhaps a smaller speciality company can make an impact...

Imagine a line of Airfix, highly detailed all resin kits of "fringe" subjects! Big Smile [:D]

Check out the WW I Special Interest Group @ http://swannysmodels.com/yabb/YaBB.pl?board=WW1SIG
  • Member since
    November 2005
Posted by Anonymous on Thursday, August 31, 2006 12:12 PM
Sad news indeed.
From todays Guardian Paper--


  • Member since
    March 2005
  • From: West Virginia, USA
Posted by mfsob on Thursday, August 31, 2006 12:48 PM
This is disheartening, even if we did pretty much know it was coming. Say what you want about Airfix, they did tackle a LOT of subjects no one else wanted to, and their entry level 1/72 kits make great learning tools at the price. I will miss them for that if nothing else.
jwb
  • Member since
    February 2006
  • From: Parkton, NC
Posted by jwb on Thursday, August 31, 2006 1:12 PM
I've only built one or two Airfix kits, and that was more than 20 years ago, but having just come back to the hobby, I hate to see any manufacturer go out of business.

Jon Bius

AgapeModels.com- Modeling with a Higher purpose

"For I know the plans I have for you," declares the Lord, "plans to prosper you and not to harm you, plans to give you hope and a future." ~ Jeremiah 29:11

  • Member since
    November 2005
Posted by Anonymous on Thursday, August 31, 2006 2:03 PM
Sad news indeed.  Everyone of my childhood models I made was airfix, loved every one of them.

Hopefully the brand name will live on and be tied to a good company, I'd hate to see the name be put on a box of crappy czech models.  No offensive to the Czechs here, I've just read/heard that one or two Czech brands are pretty awful.
  • Member since
    November 2005
Posted by Anonymous on Thursday, August 31, 2006 2:29 PM

Just to add the BBC's take on this:

http://news.bbc.co.uk/2/hi/business/5301438.stm

Then again, the administrator does say that he anticipates that there will be a market for Airfix's brands and IP.

  • Member since
    February 2003
  • From: Melbourne, Australia
Posted by darson on Thursday, August 31, 2006 6:30 PM

Whilst I don't build Airfix myself, I agree that it is sad to see any of the major players in the industry go under.

Of more importance to me is the fact that Airfix is owned by Humbrol which has also been placed in receivership.  This to me is a great blow as Humbrol paints are some of the best around and are always my first choice when modeling any RAF subject Sad [:(].

Cheers

  • Member since
    August 2004
Posted by Black-n-Tan on Friday, September 1, 2006 9:14 AM
...and yet another article on the BBC about the impeding closure of Airfix. This one has feedback from the general British population....

"Airfix Made Me the Man I Am"
http://news.bbc.co.uk/1/hi/magazine/5304780.stm

  • Member since
    March 2003
Posted by elfkin on Friday, September 1, 2006 10:04 AM

Wow....

I had just read in SAMI that they hoped to turn things around, and after the great sales of the TSR 2 (which I have still been unable to find here in the "States") I was really looking foward to the Nimrod.  I was lucky enough to have hobby shops close by in the sixties that relatively large ranges of Airfix kits.  First one I got was the B-17 and I do not forget the Short Stirling I recieved for my 9th or 10th birthday...or the Supermarine Walrus which I purchased from funds saved up doing many a neighbors lawns when I was 11.  I had noticed that the local stores in this area were quite thin on Airfix kits lately, but just attributed this to lighter inventories in the summer months.  Also the one hobby shop in the area that stocked Humbrol paints had very few colors in stock and no thinner...better get to the stores down in Chicago and stock up, as even if Humbrol/Airfix survives it might be a while before inventories are up to snuff.

  • Member since
    February 2003
Posted by lasse on Friday, September 1, 2006 3:00 PM
It's not too long ago I ordered 4 Bloodhound boxes directly from their shop. Delivered promptly, excellent service.

My stock of kits - and my stock of Humbrol paint - will probably last long enough. But there are many kit subjects only made by Airfix, and I would hate to see them become unavailable. I just hope Airfix will be rescued after all. According to Google News, it is reported that the model railroad company Hornby may attempt a takeover. Being an atheist, I don't pray, but I sure do clench my fists and hope!

-Lasse

  • Member since
    September 2004
  • From: Utereg
Posted by Borg R3-MC0 on Tuesday, September 5, 2006 4:43 AM

 Name Taken wrote:
Sad news indeed.  Everyone of my childhood models I made was airfix, loved every one of them.

Hopefully the brand name will live on and be tied to a good company, I'd hate to see the name be put on a box of crappy czech models.  No offensive to the Czechs here, I've just read/heard that one or two Czech brands are pretty awful.

You are probably getting Russia and Czech mixed up. Some of the best kits brands come from Czech, like Eduard and MPM.

I think you are reffering to what happend to Frog, their molds went to Russia and were reissued under the Novo label.

  • Member since
    November 2005
Posted by Anonymous on Tuesday, September 5, 2006 11:07 AM
Hi All,

As someone who has literally been in the thick of it for the last couple of weeks, maybe its time to give a first-hand account of what's happened.

First up, there's a lot of legal stuff flying around so I trust people will respect my wishes if I don't comment on the whys and wherefore of certain things.

Long story short, up until a few weeks ago work on all the new projects was going well. Airfix R&D Trevor Snowden had just come back from China to check on the progress of the new kits and test shots were expected in the next few months. I'd just finished the decals and artwork for the Lifeboat kit, which had been checked out by the RNLI and was just about to enter production, work on an Airfix rebox of the new Heller 1:125 A380 Airbus kit had been wrapped and I was working on schemes for the Nimrod. Plans for the 2007 programme were being drawn up - in fact I was already researching some stuff which would have been all-new kits.

When the end came it was swift and pretty much unexpected. News of Heller's troubles had been known in-house for some time, but in all honesty I don't think anyone thought it would have a serious impact on Humbrol and Airfix - if, at the very worst, Heller were unable to carry on moulding kits, then production could have been switched elsewhere as Humbrol owned both the Airfix and Heller tooling. Not a problem. Heller were no longer part of the group (they were sold on in 2005) and only did work on a sub-contract basis.

Two weeks ago I got a call to say that there have been crisis talks up at Hull. Something had happened - insert legal disclaimer here - and the bottom line was that Humbrol had been plunged into a cash crisis.

Here I must stress that there is a lot more to the story than many people may realise, and much of it cannot be told right now for obvious reasons, but I think its far to say that Humbrol had been servicing a large debt for some time and that this new situation didn't help matters with them or their bank. The irony is that under the new management team, and with the group now streamlined and new product lines coming on line, Humbrol had started to turn back into profit and the money was in place for new product in 2007.

We we're expecting a decision on the 25th, but talks seemingly carried on through to the Wednesday when the call came through - Humbrol had been put into administration.

What has to be stressed here is that Airfix itself was still a profitable brand. As much as those clunky old kits get criticised, they still bought in the money, the TSR.2 had sold out and the trade demand for the new 1/48 Spitfire IX and reissues was high, and more stuff (airfield sets) were due for release. If anything, Airfix were gathering momentum again after years of being starved of funds, only to be sunk by default - product was not the issue here, if the parent company goes then so do Airfix which, though profitable enough, could not prop the whole thing up.

At the moment the media are reporting interest being expressed by a number of parties and I'm aware of stuff going on which - you guessed it - I'm not going to comment on, but I will say that Airfix is such a well known brand, with an huge back catalogue of mould tools, a huge distribution reach, and was still a money spinner, that I'm sure someone, somewhere will pick it up.

How soon that will be is the $64,000 question, but the recent publicity and wave of nostalgia and goodwill generated by the media doesn't hurt and shows the potential the brand still has. Airfix has been here before and flown again.
  • Member since
    July 2013
Posted by DURR on Tuesday, September 5, 2006 12:39 PM

hey all

things are not over until the fat lady sings  as they say( and yes there is a girl in the corner eating 30 pounds of chocolate right now )

but a lot of great companies have went this way and turned around

in the usa chrysler corp is one that comes to mind

 

jwb
  • Member since
    February 2006
  • From: Parkton, NC
Posted by jwb on Tuesday, September 5, 2006 12:41 PM
Thanks for that information Jonathan. I really hope Airfix can get back to business. I was really looking forward to getting my hands on that 1/48 scale 70th Anniversary Spitfire set.

Again- thanks for the information, and my prayers go out to you and your family in this time.

Jon Bius

AgapeModels.com- Modeling with a Higher purpose

"For I know the plans I have for you," declares the Lord, "plans to prosper you and not to harm you, plans to give you hope and a future." ~ Jeremiah 29:11

  • Member since
    August 2004
  • From: Nowhere. (Long Island)
Posted by Tankmaster7 on Tuesday, September 5, 2006 5:24 PM
ive never built an airfix kit, but it's always sad to see a model company go under.
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