Hi all, just to give you the picture from the other side of the fence, I actually write reviews for a modeling mag here in Australia. I do this for free (unless you count the free kits ) and I've got to tell you that I take what I do very seriously.
I'm a die hard modeler like the rest of you and I know that what I write is going to be read by a lot of modelers and some of them may actually rely on me and what I have to say before laying down their hard earned on some new kit.
Given the nature of the mag that I write for my reviews are "in box" and I like most reviewers do their best to point objectively assess a kit and give it strengths and weaknesses given my references and basic modeling knowledge. Where this whole process can fall over is that as you all know there is a massive difference between an "in box" and a "build" review. You simply can never spot every potential trap of crappy assembly until you build it yourself.
That's why I personally only ever seriously read "build up" reviews and I also only pay attention to a few select reviewers whose opinions I trust.
Cheers