thislonelyplanet and Mogwa got it right. You have to look at the blades of the main rotor or at the position of the tail rotor.
If you have pics of a helo on the ground the first method is the easyest. The second is a bit more tricky and you have to know your physics; let's look at a blackhawk:
if you look at the helo from the left side (the one with the green/blue ligts) you have the tailrotor spinning counterclock wise; this will have the tail moving toward you because the air is "pushed" from the rotor towards the tail fin. If there was only the tail rotor the bird would rotate counterclockwise.
Knowing that the T/R's purpose is to compensate the torque due to the main rotor we can say that this torque is clockwise so the main rotor will rotate counterclockwise.
If you look at a Littlebird you have the T/R on the other side but the main rotor still rotates counterclockwise. This comes because the blades of the T/R are angled to push air from the tailfin towards the right (looking at the bird from the front) impressing a counterclockwise rotation to the helicopter.
mattp is right quoting Sir Newton but it has nothing to do with the direction of the rotation.
I'm sorry delta dagger: Da Vinci did draw a helo and probably it did rotate counterclockwise but it is no law of physics. It depends on how the blades are attached to the rotor (actually you build the blades on the rotor knowing wich way it spins).
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