Theuns is correct, more bending/sag near the root of the blades, I gradually decrease the arc as I work outward, then leave the last 10/15% of the blade essentially straight. The blades should be at least room temp, a mild amount of heat is a help. If too hot, then it's too easy to go WAY overboard on the bend.
Also keep in mind, some types like the large Russian helo's have a readily noticeable more aggressive bending at rest.
I make my bends with thumb and forefinger on opposite blade sides, at nearly right angles. Thumb on the lower side, finger on top. Then I press down with the fingers, rolling the blade over the thumb as I work toward the tip. I do this with continuous movement, in small increments moving outward. This is very similar to the way sheet metal is worked into curves and bends, gently and in small amounts at a time.
I check for a consistent sag on all of the blades, by laying them inverted and side by side, to compare each with the first correct blade for accurate appearence. Make your first attempts gently, my first tries resulted in a few snapped blades, now many years later I've not broken another.
Hope it helps.
Patrick