Hello chopperfan, first of all, in all honesty, I can not take credit for this model.
To answer your question, YES the rotor IS turning, BUT and here it comes, it not the kit rotor, and no trick photography is used in the picture, the helicopter you see is actually flying.
This is the same helicopter when not in flight...
This guy has used the Academy kit in combination with the core components of a Humingbird RC helicopter to build this RC Blackhawk.
I found the picture (amongst others) here