Here is how I do for medieval looking rock-walls(BIG rocks) for larger than 1/35 scale stuff. Might work for the smaller stuff too, simply haven't tried it yet.
Take foamcore/balsa wood and fashion a wall core, cover the wall roughly with putty(slight uneven will work well for rocks).
Now take an implement(toothpick, etc) and take putty away from " between" the rocks, smoothen the edges. Now you got your rocks defined, next take a piece of aluminum foil and cumble into small balls some tigher, some looser.
Roll the balls over the "rocks" whie applying slight pressure this should give you a random pitted look(don't forget the edges), varying between the tight and loose balls will create different sized indentations.
Set aside to dry, paint and dry-brush to finish. Recessed areas between the rocks of course represent mortar and thus are a slightly different colour.
HTH.