I didn't see it myself, but the reasons could be many.
What variant of the 747 was it? Some freight companies, especially those that specialize in a specific sort of cargo and don't need to advertize to get business, have very spartan if any markings at all.
Its not entirely unusual for an airline or aircraft manufacturer to lease out an aircraft to the military, press or some other body or organization. If they do, it may be within the mutual interests of the leasor and leasee to not have any markings on the aircraft. Military aircraft always get attention in the midst of civilian ones and if the reasons for the lease are the least bit contentious or controversial, it could have a profoundly negative economic effect on the leasor in the form of passenger boycotts in the case of the leasor being an airline.
Another possibility is that aircraft could be making a fuel stop and be either on a maintenance "shakedown" flight or simply being ferried bettween owners and liveries.
Did the aircraft at least have some sort of registration marking present? That would tell you a lot including what country is currently flying it and it can also give you a way to track that particular aircraft's history.