It's a brand name of a type of 'paint' that you spray on with an airbrush. They sell many different 'metallic' colors like chrome, aluminum, etc and they are considered the best there is.
Their star product is probably the 'chrome'. It is spraed over gloss black enamel and the results are better than any other 'chrome' spray I've ever seen. I saw some auto wheels sprayed with it and to me they looked better than if they were chrome plated.
They sell other products as well (I think a color changing flip-flop paint), but are generally known for their metalizers.
Murray