I for one don't think it's a really bad thing, the deal that Hasegawa has with ProModeler/Revellogram/Revell of Germany (I'll just refer to them all collectively as Revellogram).
I think that if Revellogram has stopped making their own original kits, either temporarily or (eeeck!) permanently, it's a good thing that they've chosen to market those of another manufacturer instead of sitting idle and simply rereleasing all their existing kits over and over again.
In a way, marketing another company's kits could be perceived as being no better than this last practice, but just think of all those who will be exposed to these kits for the first time.
There's plenty of folks out there who may never have even seen a Hasegawa kit, much less built one, for whatever reason. Some hobby shops or other outlets where people buy models may only carry domestic kits, or kits of certain manufacture. They may be unable or unwilling to carry certain foreign kits because of possible limited options available to them. Their suppliers of choice may not offer a wide variety of kits or they may not be able to handle the minimum dollar amounts involved when dealing with certain distributors.
Also, there is a timeworn factor here; that of pride. Some folks, whether they be hobby shop owners or other retailers or, more commonly, the consumer himself, may not want to buy anything that's not made in the USA. It's tough to do these days sometimes, but I know several people who, to varying degrees, try to avoid products of foreign manufacture if at all possible.
If a box says Monogram or Revell or Revllogram or ProModeler or... (you get the picture!) then some folks may be more inclined to buy that kit because it's an American name. And more often than not they're oblivious to the origin of the contents of that box.
So, even though at first I frowned upon Revellogram doing this, I've come to accept it as a good thing. Especially when a particular local deep-discount hobby shop gets a shipment of these kits...
And thanks for the kind words, fellas.
Fade to Black...