I found that working with these transfers were actually easier than decals especially over the zimmeritt texture.
I placed the transfer and rubbed it on, then after removing the paper used a cotton bud to push the transfer into the textured surface.
The transfer is done with flexible ink and so can go quickly and easily around corners, over zimmeritt texture etc without all the faff that normal decals cause with gloss coats, fixing solutions, softening solutions, protective clear coats, Matt clear coats etc.
I really do like painting masks and dry transfers which do look like they have been painted on and are much easier to do. On my recent builds I have only used decals when I had no other option, and that's mainly for aircraft stencils.
If you have been following my Ki-45 Nick build you can see that Inam using my own hand cut masks for the upper camo surface and I will be using both hand cut and Maketar masks together (well, sort of) a bit later in the build.