Probably the best effect would be achieved with pastel chalk. They come in all the earthly shades you can dream of and are easy to apply. Check this thread:
http://www.finescale.com/fsm/community/forum/topic.asp?TOPIC_ID=744
Do a search about 'pastel chalk' and you'll get yet more info on how to apply them. Do not forget to apply some on your diorama, so that your vehicle does not look out of its environment...