as odd as it sounds, that one unit can make a difference when it comes to things like decals. a few of the stock car kits I've put together, I would swear it was a 1:25 kit with 1:24 decals, cuz they would be just slightly too big.. enough to be noticable too. On one of those I had to majorly improvise the hood decals too..
but other than that really it doesn't seem to make much of a difference. I finished building a Peterbilt truck, in 1:25 scale its 11 7/8th inches, but if it was 1:24 scale it would bump it up to 12 4/11th inches.. so its like 1/4th of an inch difference. Really, unless you happen to line up two of the same car in the diff scales next to each other, or try to use parts across the scales, I don't think the diff matters.
I've often wondered that myself, but here's what I've noticed mostly.
Ususally:
AMT/ERTL, MPC, Lindberg = 1:25
Revell of Germany, Tamiya, Revell, Monogram, Revell Monogram = 1:24
Of course thats not a rule, I have some of all of those that are more "unique" in their scales.
And also you have cars in random scales, I saw an old 32 Ford (I think) in 1:8 scale, and I've seen several in 1:16 scale.
It is curious though... because one time I had two old Cadillac Eldorados, one being a 1:25, and the other a 1:32, and even that much of a diff was only like 1 1/2 inches diff..
Also, according to wikipedia, 1:24 is a "common dollhouse scale", and 1:25 is "common for model villages in europe" so that may have somthing to do with it.