1. OOB Chrome looks unrealistic, being more like a blanket of shiney draped over the part. This is due to the slow-drying lacquer base with which the parts are coated before being plated. Often, they are subjected to a second, protective, lacquer coat, which adds to the thickness of the coating.
2. Chromed parts must be removed from sprues, which leaves scars. Then, they must (usually) be assembled, which is tough to do without leaving scars. Its very difficult to effectively touch-up chrome scars.
There are several methods for removing chrome: Easy-Off™ oven cleaner, Castrol Super-clean™, or just plain household bleach. Rinse well, regardless of which method you use.
Alclad II comes the closest to replicating a chrome finish. Alternately, Krylon makes a "Brilliant Silver" rattlecan paint. Being hot-solvent based, both need a primer to protect the plastic parts. Tamiya has its silver leaf, or, you can use the old fall back, Testors silver. You can also dissolve Rub-N-Buff silver in lacquer thinner as a poor-man's Spray 'N Plate. Alclad is essentially bulletproof (except, be careful gluing), and Krylon is pretty tough. The other methods need very careful handling to avoid dulling the finish.
Basic building technique is to make certain all seams are filled and sealed, all mold lines , knockoutouts and other molding flaws are removed or rectified (and sealed), and that everything is polished to a mirror finish before priming. All chrome/polished metal finishes work best over a gloss black base. My personal favorite is Testors (little square bottle) gloss black, which accomplishes both priming and black base tasks. Whatever you use, the primer itself must be polished to a mirror finish. Finally, apply the "chrome" finish as smoothly as possible.
Hope these help
Phil