I drew the original cartoons in pencil, inked them and then scanned them. The BW versions were rendered out in Photoshop and used on their website, sold as cartoon prints and for other marketing. Then tyhey wanted the big signs, so I projected them with a Proxima from a laptop and cut them out of 1/4" MDF board with a Rotozip. All the rest is hand painting with brushes, from the linework to the colors. A lot of work but fun as hell.