I'm not a hundred percent sure, but I'm pretty certain the Heller kit is a reissue of the old Revell 1/96 (not 1/72) kit. (Airfix also did a Golden Hind, which may have been on 1/72 or thereabouts. I've never bought it; I understand it's actually a pretty nice kit - if perhaps not quite up to the standard of the Revell one. But the box art for the Heller kit certainly matches the Revell one - and the Revell one has appeared in Heller boxes several times in the past.)
If it is indeed the Revell kit, it's one of my favorites. A Forum search on "Golden Hind" will turn up quite a few posts about it.
I have to say I get thoroughly sick of model companies publishing bogus information about the scales of their ship kits. There are so many examples of this sort of thing that I can't begin to think of them all. I often get the impression that the people responsible for writing the advertising copy for such kits know absolutely nothing about the subject matter - and don't bother looking at the contents of the boxes. If I'm right about the Heller Golden Hind, it contains some beautifully detailed crew figures - who, on 1/200 scale, would be about twelve feet tall.
Youth, talent, hard work, and enthusiasm are no match for old age and treachery.