JMart:
After looking at the quality and contents of the kit, as well as the real prices from online stores (less than 200$ USD), IMHO this is a reasonable price. I think I have my Christmas present.. :)
I examined it at the IPMS Nats and was told the suggested MSRP was in the two-hundred dollar level. IMO, it is overpriced for what is in the box. I don't need it now. I'll wait 6 months to a year and pick one up when the shelf price approaches a hundred bucks.
I said the same about the USS Arizona by Banner (Trumpeter/Mini Hobby Models) when it debuted at the 2001 IPMS Nats. I said it was a forty-dollar kit. I eventually bought one for less than 20.