Aoshima Chitose is a new tooled kit. In the same line are Chiyoda and more recently Nisshin. However it has came out for about 4-6 months now. In recent times Japanese manufacturers has limited production runs, and unless secured via pre-order, stock tend to run out very quickly. If FSM has just reviewed it, then it's likely too late to get it at normal prices.
FYI there are 2 versions of Chitose, the initial production 'limited' version with a fret of PE, and the later production without the PE but priced lower. In terms of RRP conversion to USD, about $26 for the initial production and $20 for the subsequent normal version, so yes, they are fairly affordable new tooled kits.
As a matter of habit, always buy models from the source. Things manufactured in Japan, buy from Japanese shops - be it HLJ, Amiami, or 1999.co.jp/eng. Buying from a distributor locally is asking for paying a min 30% margin on top of the RRP. Typically Japanese online retailers apply a 5-20% discount on the RRP and after you factor into international shipping, works out about par (if buying a couple at a time).