I use the "squeeze" technique as much as possible, to get that bead of melted styrene along the seamline, and minimize the chance of a visible seam when the joint has cured. If there is still a seam, I like using stretched sprue from the kit's sprues and some more liquid cement, or Evergreen/Plastruct scrap, for larger seams or gaps. Again, I'm trying to use all like material and a solvent designed for the material, if I can, for homogeneity.
I use putty, too, Squadron white, thinned with acetone. I will either apply the putty to the seam, then dip a cotton swab in acetone and wipe away the excess, which cuts down on the amount of sanding necessary afterwards. Or I will mix a blob of putty and a couple drops of acetone in a well on my palette, making a home-made Mr Surfacer, and then apply this to the seam with an old paintbrush. I use Mr Surfacer, too, but I find often that there's shrinkage (Costanza!) and it takes several passes to get the seam to stay hidden, more than I get with either the bead or putty techniques.
The last part of my technique is to use a Flex-i-file. For years, I sanded by hand, but usually, I didn't get pressure evenly applied, especially on fuselage seams or leading- and trailing-edge seams. I finally broke down and bought a Flex-i-file and immediately got much better results, pinpointing the pressure right on the spot where it needs to be.