I agree that mixing very well is more important with flat paints. Also, it is possible to get semi-matt/semi-gloss with either flat or gloss paints. Gloss paints put on very dry/thin will give a semi, as will flats put on very heavy/thick. Try thinner coats.
Also, if you are airbrushing flats, try a slightly higher pressure and a slightly greater brush-to-model distance.