It works pretty well I've found, stick's well, very flexible, sharp edge, no bleed & comes off without issue.
A couple of things to watch out for though;
If you're masking tight inside curves (well outside on the job, inside on the tape), the tape can initially sit down fine on the curve, but then due to it's flexibility it can start to wrinkle & lift after a minute or so.
It's bad for collecting trash / fluff on the sides of the roll, which will later show up on the edge of a masking job - keep it in a zip-lok bag or similar when not using it.