I managed to drill down to a German site with that line's brand standards.
The CMYK coordinates are 0/75/90/0 and they call it “Sunset Orange”.
No Cyan (blue), about 40% Magenta which is a purple red color, and almost 60% yellow. No black.
So it's a very red-orange.
You might be able to find a conversion from CMYK to Pantone or even FS, although I would be surprised by the latter.