Thank you everyone for your tips.
Dispite there being some disagreement around whether modern kits suffer from release agent, I'm fairly sure that was to blame at least in part. Of course it could have been some other chemical or oil, but the paint I had put on had not adhered at all really, dispite being on there about a day. It washed off easily just by running water over it. Once I'd striped it back I gave it a good clean with an electric tooth brush and soapy water.
I gave it another shot with the Game Color, but thicker and with a higher pressure and had much better results. It mottled a bit, but just a couple of small barely noticable spots.
I ordered the colors I need in Game Air for the rest (just done a first layer on the hull so far). It made sense to stick with Vallejo so I have the same colors to brush if, nay when, I need to touch up. I will give Mission Models a try some time soon though.