Several reasons for this:
It shouldn't as it self levels, as in I dip canopies it it, then (important) wick away the excess by sitting it on lint free tissue for a few moments.
Gloss coat/Future put on too thick.
Finish coat not properly cured, some paints can take weeks.
If the underlying object is flexible (most polythenes) or not properly primed, this can cause the top coat to crack or flake.