Actually the prime ingredient is Water!
Straight ammonia is extremely dangerous stuff. Care must be taken so that it doesn't damage your skin, eyes and respiratory system. Prolonged exposure to ammonia fumes have been known to be fatal. The ammonia sold for household use is diluted, but still carries many dangers and should be used cautiously. I would reduce it even further with distilled water as it can discolor the metal body of the airbrush.
Windex may include ammonia, but in very small (around 1%!!) and relatively safe amounts. Windex also includes isopropanol alcohol, which I'm sure helps immensely with cleaning acrylic paints! Windex is also relatively inexpensive, especially if you buy the generic kind. I found a jug of concentrate window cleaner that has ammonia and it works pretty good. Since I have bought it, it has disappeared from the marketplace. It's not quite as good as Windex or other non-concentrated window cleaners that contain ammonia. I find that I have to mix it twice as strong as recommended to acheive the same results. Once I've used it up (and I'm using it as a, get this!
window cleaner as well. Gasp! Next thing I know I'll be using Future as a floor finish!) I'll go back to using the regular kind.