the company that makes it is called smooth on
http://www.smooth-on.com
sooth cast chart
http://www.smooth-on.com/liqplas.htm
the company describes it as this
"The Smooth Cast 300 Series of liquid plastics are ultra-low viscosity casting resins that yield castings that are bright white and virtually bubble free. Vacuum degassing is not necessary. They offer the convenience of a one to one mix ratio (one part A to one part B by volume). The differences between them are pot life and demold time."
Smooth Cast 300 is a 1 to 1 ratio mix pot life is 3 min and demolds in around 10 minutes or so
the pint bottles on their site are listed at $22.
I got mine locally at a Dick Blick's Art stores
I have used the micro mark set also, and of the 2 I perfer the smooth on because I get less bubbles and faster cure times. though with the lower working time you have to be organized and set up and ready when you mix it.
also I stoped using the micro mark set because after a year on the shelf the stuff I had left went bad and wouldn't mix right. (and it was sealed tight in a temp controled room)
Just for the record I'm not a "casting expert" Just someone who likes to make extra parts for my projects and the above is my personal preference.