This reminds me of when I used to work at Petsmart. Yes, I worked at Michael's and Petsmart. As an employee we would constantly get asked whether or not we sold products for horses. I live in Jersey. Not many horses here. None the less, people inquired. When we told them no, they thought it was a great disservice and something had to be done.
Well apparently, some one, some where compiled enough statistical analysis and buyer trends and demographic material to figure out that it was a good idea to put an Equine section into our store. There was a WIDE range of products, from saddles, blankets, crops, bridles, spurs, treats, hats, you name it.
For a short time, the section saw moderate business. But nothing extraordinary.
The horse section required that the cat section be cut down, to make room for the new items. Cat food and accessories were condensed into a smaller department. Something that, of course, the 'cat people' were offended by.
Any way, you know cat people....Less merchandise in the cat section meant a sure loss of revenue in an area that did well in sales. To complicate matters, I knew and still know, nothing about horses. There was really no effort to educate employees or hirer knowledgeable ones as this would cost money and time. Horses are different from dogs or cats. My experience with Fido doesn't translate into owning a horse.
The section simply didn't generate enough revenue as most people who were interested in horses already had a preferred vendor. Moreover, that vendor would likely be more educated, sell higher quality merchandise, and at a comparable price. Needless to say, I don't believe the equine department lasted a year before the items were sold at huge mark down prices, the section dismantled, and the cat section expanded. All of which cost more money and time. Of course, then people would come in and ask if we had a horse section............