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Sex sells...

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  • Member since
    November 2005
Posted by Anonymous on Wednesday, October 19, 2005 9:28 AM
Well, what do swimsuits have to do with sports (I mean bikinis et al.-not the ones worn by swimming athletes). Yet Sports Illustrated makes mega bucks on the concept-i personally don't read SI-who cares about a game that happened 2 or 3 weeks ago-nor do I purchase their swimsuit issue as I find it cruel and unusual punishment. But I guess-sex DOES sell for the most part. It's pretty much lost on old pharts like me, though.
  • Member since
    January 2005
  • From: Ohio
Posted by mikepowers on Wednesday, October 19, 2005 9:15 AM
Ordinarrly I wouldn't let something like that bother me because I've seen worse and it could be worse but I have an over jealous wife that catches everything (EVERYTHING!!)and its just another thing I would have to explain.
But, In the grand scheme of things and life, its probably too small of a thing to really worry about.
I guess I would rather have to worry about that than a hurricane blowing my house apart.
There's my 2 cents.
  • Member since
    December 2002
  • From: United Kingdom / Belgium
Posted by djmodels1999 on Wednesday, October 19, 2005 2:30 AM
This is quite interesting...The majority of the comments here seems to indicate that most of us either do not really care or actually find this type of advertising welcome... There's another interesting thread going on right now, a poll asking whether we are male or female modelers, and as one would have expected, the vast majority of us are male, though thinking it's a pity that more women do not get involved. I think likewise because I know from experience that women actually build better models than most of us.. I do not know if it's the attention to details, more patience or what, but they often are real good in this hobby.

So, do you think having ads like the ones Eduard is putting in mags will make more women want to give it a go? Sorry, but those 'Tight Fit' ads stink of the 'chauvinistic pig hobby' syndrome...

So I do think it is a big deal. It's about respect.
  • Member since
    January 2003
  • From: Upper left side of the lower Penninsula of Mich
Posted by dkmacin on Tuesday, October 18, 2005 6:28 PM
I haven't seen the ads, nor will I go look for them, or hide them if I do see them.
Relax a little folks, it's not that big a deal.

Don
I know it's only rock and roll, but I like it.
  • Member since
    July 2013
Posted by DURR on Tuesday, October 18, 2005 5:52 PM
QUOTE: Originally posted by Tankmaster7

QUOTE: Originally posted by djmodels1999

Don't know if you have noticed where you are, but Eduard have lately been advertising their wares in magazines with full-colour full-pages ads depicting scantily dressed women.

Not that I'm not interested in the female forms Evil [}:)], but was that absolutely necessary? I now can't even read my mags (well, some of them) without checking in my back to see if the Mrs is not looking... Big Smile [:D]

I think Eduard should not go that way. Soon enough, we'll have covers of our favourite scale modeling mags looking like auto or bike rags, where the only way to get someone to buy a particular title rather than another is to have the best looking half-naked woman suggestively posing with the car or the bike.

What do you think?


which magazines? Big Smile [:D]

No but seriously, which magazines? Greatmodels actually sent an email about this...



yeah greatmodel asked us for some input and they published my answer because ray thought is was a riot
  • Member since
    November 2005
Posted by Anonymous on Tuesday, October 18, 2005 10:06 AM
Well . . . if their is anything to do with sex in these mags . . . I would like to know where you are finding theseWink [;)]Laugh [(-D]
  • Member since
    November 2005
Posted by Anonymous on Tuesday, October 18, 2005 8:30 AM
i'd just let the market dynamics take its course. if the ad pulls in more revenue for Eduard, more power to them. otherwise they'll eventually pull the ad. at the meantime, a little bit of variety in scale model advertising doesnt hurt. just my 2 cents.
  • Member since
    December 2002
  • From: Canada / Czech Republic
Posted by upnorth on Tuesday, October 18, 2005 3:33 AM
QUOTE: Originally posted by Tankmaster7

QUOTE: Originally posted by djmodels1999

Don't know if you have noticed where you are, but Eduard have lately been advertising their wares in magazines with full-colour full-pages ads depicting scantily dressed women.

Not that I'm not interested in the female forms Evil [}:)], but was that absolutely necessary? I now can't even read my mags (well, some of them) without checking in my back to see if the Mrs is not looking... Big Smile [:D]

I think Eduard should not go that way. Soon enough, we'll have covers of our favourite scale modeling mags looking like auto or bike rags, where the only way to get someone to buy a particular title rather than another is to have the best looking half-naked woman suggestively posing with the car or the bike.

What do you think?


which magazines? Big Smile [:D]

No but seriously, which magazines? Greatmodels actually sent an email about this...


Really it reminds me a bit of RC modeling mags from the 80s. Every magazine had on the cover a bikini clad girl holding an RC plane or posed behind a larger RC truck or something.

As for the Eduard ads, they are pretty conservative considering some ad campaigns I've seen.

On North American television we are bombarded by endless ads for feminine hygene products and a certain shampoo (which will remain nameless) that has spent the past five years at least using women faking orgasms in the shower to sell it; now THAT is poor taste!

Eduard could do much better in advertizing their product, but they still have a long way to go before they are trully plumbing the depths of poor taste.
  • Member since
    September 2004
  • From: Utereg
Posted by Borg R3-MC0 on Tuesday, October 18, 2005 2:49 AM
If they advertise their "skin thight"mask with women in bikini's, how are they going to advertise for their Big Ed line.......Big Smile [:D]

  • Member since
    May 2005
  • From: Left forever
Posted by Bgrigg on Monday, October 17, 2005 10:56 PM
Not to mention bombed and killed civilians with a scantily clad or even topless girl as nose art!

I've seen the Eduard ads, and so far they've been relatively tame compared to some ads I've seen.

So long folks!

  • Member since
    December 2002
  • From: Harrisburg, PA
Posted by Lufbery on Monday, October 17, 2005 10:33 PM
QUOTE: Originally posted by djmodels1999

I know what you mean Eric, but it still bothers me to see breasts and bottoms, as cute as they may be, in a scale modeling mag. What message are we giving young modelers? or female modelers for that matter...?

Eduard's 'Tight Fit' series of ads are very poor in taste.


I can see how some people may find Eduard's advertising in poor taste. However, modeling a B-17, B-24, or B-29, representing (among other things) planes that bombed and killed civilians can also be seen as being in bad taste.

Sex sells, but violence (and military hardware) sell better.

Personally, I think Eduard's advertising is within the bounds of good taste. The point is that their masks fit as tightly as the models' clothes.

I would much rather explain to my (soon to be born) son about the birds and the bees than the bullets and bombs.

Having said that, I like modeling military vehicles, so I guess my kid will have to learn about that too. Smile [:)]

Regards,

-Drew

Build what you like; like what you build.

  • Member since
    February 2003
  • From: A Spartan in the Wolverine State
Posted by rjkplasticmod on Monday, October 17, 2005 8:38 PM
I've only seen the ad in SAMI, but it's caused a bit of a stir in the modeling world. Kind of a dumb way to advertize paint masks IMHO, but the young lady does have pretty nice buns Smile [:)].

Regards, Rick
RICK At My Age, I've Seen It All, Done It All, But I Don't Remember It All...
  • Member since
    August 2004
  • From: Nowhere. (Long Island)
Posted by Tankmaster7 on Monday, October 17, 2005 7:29 PM
QUOTE: Originally posted by djmodels1999

Don't know if you have noticed where you are, but Eduard have lately been advertising their wares in magazines with full-colour full-pages ads depicting scantily dressed women.

Not that I'm not interested in the female forms Evil [}:)], but was that absolutely necessary? I now can't even read my mags (well, some of them) without checking in my back to see if the Mrs is not looking... Big Smile [:D]

I think Eduard should not go that way. Soon enough, we'll have covers of our favourite scale modeling mags looking like auto or bike rags, where the only way to get someone to buy a particular title rather than another is to have the best looking half-naked woman suggestively posing with the car or the bike.

What do you think?


which magazines? Big Smile [:D]

No but seriously, which magazines? Greatmodels actually sent an email about this...
-Tanky Welcome to the United States of America, a subsidiary of Exxon Mobil Corporation, in partnership with Halliburton. Security for your constitutional rights provided by Blackwater International.
  • Member since
    November 2005
Posted by Anonymous on Monday, October 17, 2005 6:53 PM
Hey, it might get the youngsters involved in the figure(non-military) side of the Hobby.

Great advantages there can be many original design kits that cna be sold cheaply because no copyright exists.

But generally I feel the same thing those ladies are a nuisance and often hide good detail on a car, etc.
But than I was told on my Grandfathers knee that only 2 things make the world go round: money and sex. And often one is used to get the other.Blush [:I]
  • Member since
    November 2005
Posted by Anonymous on Monday, October 17, 2005 6:27 PM
Very true, Zoki-often times we remember the ad and not what they're advertising.
  • Member since
    July 2003
  • From: Toronto, Ontario, Canada
Posted by zokissima on Monday, October 17, 2005 6:24 PM
Been wondering if anyone would bring this up. Their campaign is for their masks, something like "skin tight fit" or whatever. I can't really complain, but I do find it REALLY stupid and comletely unimaginative, catering to the status quo by making their adds like that. As to their effectiveness, well I didn't buy their masks then, and I won't now either. And when I look at their add, well it won't be their product I'm admiring Tongue [:P]
  • Member since
    February 2003
  • From: Racing capital of the world- Indy
Posted by kaleu on Monday, October 17, 2005 5:58 PM
I really can't complain......Evil [}:)]
Erik "Don't fruit the beer." Newest model buys: More than I care to think about. It's time for a support group.
  • Member since
    December 2002
  • From: United Kingdom / Belgium
Posted by djmodels1999 on Monday, October 17, 2005 5:31 PM
I know what you mean Eric, but it still bothers me to see breasts and bottoms, as cute as they may be, in a scale modeling mag. What message are we giving young modelers? or female modelers for that matter...?

Eduard's 'Tight Fit' series of ads are very poor in taste.
  • Member since
    March 2003
  • From: Rain USA, Vancouver WA
Posted by tigerman on Monday, October 17, 2005 5:27 PM
Yes, it does sell everything from alcohol (mainly beer) to you-name-it. If anything, it gets one's attention. Is it in poor taste, sure, but admit it, we really don't mind it that much now do we? Big Smile [:D]

   http://i7.photobucket.com/albums/y269/wing_nut_5o/PANZERJAGERGB.jpg

 Eric 

  • Member since
    July 2013
Posted by DURR on Monday, October 17, 2005 11:53 AM
i think it is stupid too
  • Member since
    November 2005
Posted by Anonymous on Monday, October 17, 2005 10:39 AM
I don't think that sex sells (for me personally)-if I want something bad enough-I don't care how it's advertised. Unless we're talking lingerie, bikinis or, well, sex.
  • Member since
    December 2002
  • From: United Kingdom / Belgium
Posted by djmodels1999 on Monday, October 17, 2005 10:26 AM
Writing to Eduard might not do the trick, though I will do it. Writing to the magazines in question may be more effective?
  • Member since
    September 2005
Posted by nathaniel on Monday, October 17, 2005 10:18 AM
Write a physical letter to the company in question. You'd be suprised how effective that can be.
  • Member since
    December 2002
  • From: Harrisburg, PA
Posted by Lufbery on Monday, October 17, 2005 9:28 AM
Ah well,

My wife looked at the ads and thought they were cute.

Regards,

-Drew

Build what you like; like what you build.

  • Member since
    March 2005
  • From: Nova Scotia, Canada
Posted by qtaylor on Monday, October 17, 2005 9:17 AM
not cool, actually :/

One of the great things about fine-scale modelling is that it is a 'safe' hobby for a married man with children. I don't have to explain to my wife that it is not my fault that an ugly-stug is pretty...because the stug does NOT represent any competition.

I was excited to get a SAMI magazine the other day, and asked her to drive so I could read in the car. About 10 pages in, I find myself flipping past this Eduard Ad as quickly as I could. Amazingly, it wasn't quick enough :/

If there were a nice, simply way of saying to Eduard, "thanks, but no thanks", I'd like to do that.

QT
"Neither a purist nor a perfectionist be."
  • Member since
    September 2004
  • From: Utereg
Posted by Borg R3-MC0 on Monday, October 17, 2005 8:34 AM
QUOTE: Originally posted by djmodels1999

Don't know if you have noticed where you are, but Eduard have lately been advertising their wares in magazines with full-colour full-pages ads depicting scantily dressed women.


They do?!


I haven't seen it but: Cool!! Cool [8D]

  • Member since
    December 2002
  • From: United Kingdom / Belgium
Sex sells...
Posted by djmodels1999 on Monday, October 17, 2005 6:27 AM
Don't know if you have noticed where you are, but Eduard have lately been advertising their wares in magazines with full-colour full-pages ads depicting scantily dressed women.

Not that I'm not interested in the female forms Evil [}:)], but was that absolutely necessary? I now can't even read my mags (well, some of them) without checking in my back to see if the Mrs is not looking... Big Smile [:D]

I think Eduard should not go that way. Soon enough, we'll have covers of our favourite scale modeling mags looking like auto or bike rags, where the only way to get someone to buy a particular title rather than another is to have the best looking half-naked woman suggestively posing with the car or the bike.

What do you think?
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