When Star Wars came out, I was the target audience at the age of 13 in 1977. Action figures, model kits and bed sheets. I had it all. Well, not all the figures.
Empire Strikes Back was the biggest surprise in sci-fi history, especially if you read Splinter of the Mind's Eye as a kid. Luke & Leia had a few moments in that book that are really creepy now that it's known that they are twins.
Then they cut off his hand and Vader is his son? Han kisses Leia? Nooooo!
The Return of the Jedi was the one that first catered to the kiddies. Teddy bear army (was originally going to be wookies) defeat a garrison of storm troopers. Okay, I get it; I'm no longer 13, but now almost 20.
My son loved Jar-Jar. He was six when the movie came out. We bought him a Jar-Jar Binks bicycle at the Fort Dix BX/PX on clearance. I treated myself to a massive clearance aisle purchase of model kits for me and a bike for him.
Personally, I think Rogue One is the best Star Wars movie since Empire. It retconned the biggest plot hole from the original movie. "Why build this high tech space station with a big hole that allows it to be blown up?"