|
Posted by honneamise
on Wednesday, March 28, 2007 2:38 AM
searat12 wrote: | I'll dig in the attic for mine and take a couple photos later today.... All that said, I notice a lot of rave reviews for Imai models, and as I have a couple (the Chebec, and the Napoleon) and have seen the list of their productions, I think I know why they went bust, and it isn't that they made their kits too well! I think it is mostly the subjects they made models of that caused them their problems. Most of their subjects are of ships that are either quite unfamiliar to most people, or are so obscure or 'niche' oriented that not too many people would be interested in building them.... Too bad they didn't choose their subjects better! Wouldn't it be great if a few mosdel companys actually took the time to look at forum surveys such as is found here to make their next modelling subject decisions? Trumpeter has been taking some great leaps by producing kits that no one else does (and making a bundle doing it!), and yet they mostly seem like obvious subjects (CV Saratoga and Lexington, etc) that are mostly ignored by other companys. Have you ever sat down to think about how many versions of 'Bismarck' and 'Yamato' are out there? Why would another company want to produce yet another version?? Only reason I can see is they consider them 'safe' subjects with a guaranteed revenue, but you would think that enormous competition would just be counter-productive! Seems to me that it wouldn't take a marketing genius to figure out that producing 'opposing,' or closely associated ships would be a market winner. For instance, would the HMS Victory be as famous if it was not closely engaged with 'Redoubtable' and 'Bucentaure?' What of the 'Santissima Trinidad?' 'HMS Prince of Wales' was sunk with 'HMS Repulse,' yet other than the old Airfix 1/600 kit, who has made a version? 'Bismarck's' great battle with HMS Hood and HMS Prince of Wales relied to a great extent on the presence of 'Prinz Eugen' (some say it was her shells that actually caused the explosion on Hood), yet no-one makes a 1/350 version of her? ICM comes out with three versions of SMS Koenig, yet no-one makes a 1/350 HMS Lion or other WW1 British ship? What's wrong with these Bozos?!? These aren't obscure vessels like 'Napoleon,' but very famous and important in their own right! |
|
As Mr. Tilley has already stated, the bulk of the IMAI vessels were either well known or specifically popular in Japan. And I guess that the 1/350 line of contemporary Sailing ships must have been quite popular - even very little Hobby shops and Souvenir shops used to sell them here in Germany back in the late 70s! You could argue that IMAI spent too much effort on an already decaying market, and, looking at their other lines, it is quite evident that they have never established a solid line of more popular subjects such as tanks, planes etc. But from what I have heard, the reason of IMAI going bust (not one, but FOR times!) was that they focused their attention on too many lines of Sci-Fi/Anime- subjects back in the early 80s - Bandai made(and still makes) lots of money with their incredibly succesful GUNDAM robots and, in order to become a major player in that branch as well, IMAI aquired the rights to produce kits of other shows - but those were not as sucessful or popular and didn´t return the vast investments. One has to compare: IMAI made about a good dozen of sailing ships over a decade, but they hammered out at least 100 Macross, Mospeada, Orguss, Zamac etc.- Anime kits from 1982 to 1984 alone! It is easy: they completely relied on the anime market - and lost! The model ship market, especially in terms of sailing ship kits, has always been a small niche, so producing one or two unpopular items could not have hurt too much. But, again, as Mr. Tilley said, they made some incredibly strange mix-build-kits and some of them must have been awfully expensive to produce: I remember a 1/250 Yamato with all of the major parts in wood and the rest in white metal! I mean, who is going to spend a fortune for a Yamato that 1. wasn´t even built out of wood and 2. is readily available as a fine plastic kit in the same scale for a fraction of the price? IMAI did interesting things in the past but some of their decisions were outright ridiculous. I can only hope that Aoshima who own all the molds now might try to "test the market" with a new release - ship modeling seems to be on an "all-time-high" at the moment with all the new 1/700 kits and the recent "awakening" of 1/350 in Japan - so maybe someone dares to release a new sailing ship kit - how about the new "Nippon Maru"?
|