Some personal observations in response to the criticism of plastic model companies and Revell in particular.
With respect to Revell, I suspect that a lot of the frustration comes from the fact that they have produced some truly great kits in the past. Modelers have a sense of expectation based on the classic kits: the Constitution, Cutty Sark, Charles Morgan, etc. When all current modelers see are re-releases of old kits and nothing new (certainly nothing that compares to the standards set long ago), the disappointment and frustration are understandable. Why can't they release new kits that compare favorably with the classics, especially with the advances in CAD-CAM, molding technology, photo-etch products, etc.?
The classic Revell ships are all in the neighborhood of 50 years old. I think this is very telling. It indicates to me that for the past 50 years, management at Revell has not been able to make a business case for investing in the research, design, tooling & marketing to produce equivalent new products. Their analysis said that there would be insufficient return on their investment to turn an acceptable profit and sustain the company.
Why is this? While the increased cost of manufacturing is certainly one aspect, I think the overwhelming reason is just that there has been a continually shrinking market over this 50 year timeframe. This has been dicussed many times here. Despite the manufacturer's best efforts with beginners kits, snap-tite kits, kits that included glue & paint, kits tied into other areas of interest (movies, NASCAR, etc), nothing has been effective in consistently drawing significant numbers of new modelers into the hobby.
Model manufacturers have to turn a profit to stay in business. I am confounded by modelers who seem to have a sense of entitlement; that model manufacturers have a "duty" to produce some kit, irregardless of whether or not the manufacturer would have a snowball's chance of making any money on it.
Yes, Revell has been guilty of misrepresentation in the marketing/reboxing of kits as something they are not. This is certainly an objectionable practice from the purist standpoint, but if helps to keep the company going by selling kits to people who just want to build a model and aren't obssessed with historical accuracy, then I really don't see that as being so terrible. It's an effort to stay profitable using their available resources, not some kind of evil conspiracy.
Those of us here on this forum certainly represent the "hard-core" element of the hobby: we are the most commited to doing the research, developing the skills & patience required to produce a historically-accurate, well-crafted models. We are certainly going to be a tough audience when it comes to critiquing model kits. That's okay, and I believe the manufacturers do listen to such feedback.
At the same time, I think we need to keep in mind that modeling is a process of compromises. Our models are representations, not exact duplications of the subject. Limitations of scale, materials, time, & skill (and eyesight as you get older) keep us from producing a perfect duplication of the subject. We need to keep in mind that manufacturers face similar decisions based on limitations of manufacuring technolgy, materials, cost, etc. If they attempted to produce a "perfect" kit probably no one would be able to afford it and they would be out of business in short order.
I think the best thing we can do is to continue supporting the hobby by purchasing kits and supplies and to give fair, constructive feedback to the manufacturers.
In the final analysis, it's not Revell's lack of "interest", it's the lack of profit that drives their decision making process.
Just my $0.02
Mark