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trowlfazz wrote:

Bill-Dan whispers-advertising doesn't really work. It's just a necessary evil. You could throw Pepsi ads at me all day-I'll still drink Coke.

What are you trying to do give me a heart attack?

Ad blockers?  Advertising doesn't work?  Exactly how much longer do you expect me to allow this blasphemy to continue?!?!?!?

Michael Ellis wrote:

trowlfazz wrote: Bill-Dan whispers-advertising doesn't really work. It's just a necessary evil. You could throw Pepsi ads at me all day-I'll still drink Coke.   What are you trying to do give me a heart attack? Ad blockers?  Advertising doesn't work?  Exactly how much longer do you expect me to allow this blasphemy to continue?!?!?!?

There, there, Michael, there, there.

My concern is with slow loadup times for dial up users. If they aren't getting here they're not seeing any content OR ads, are they? If it's any consolation to you I read every ad in the magazine, looking for ideas and things to put on my wish list.

Trowlfazz, I'll have to respectfully disagree with you.  Of course ads can sway.  In most cases, the information provided is delivered in a manner exactly designed to sway opinion, create desire/need and gain consumer dollars for the advertiser.  Does it always work?  Absolutely not, but ad campaigns that don't work go the way of the buggy whip in short order.  Advertising is an enormous industry and the dollars being spent wouldn't be being allocated if it weren’t working.

On a personal note, speaking as the father of young, TV watching, "I'm lovin' it" humming children, I can personally attest to advertising's ability to sway.

Michael Ellis wrote:

Trowlfazz, I'll have to respectfully disagree with you.  Of course ads can sway.  In most cases, the information provided is delivered in a manner exactly designed to sway opinion, create desire/need and gain consumer dollars for the advertiser.  Does it always work?  Absolutely not, but ad campaigns that don't work go the way of the buggy whip in short order.  Advertising is an enormous industry and the dollars being spent wouldn't be being allocated if it weren’t working. On a personal note, speaking as the father of young, TV watching, "I'm lovin' it" humming children, I can personally attest to advertising's ability to sway.

Ah, Semantics!

To inform is to sway, if the person being informed changes their mind because of the information. The advertising that is directed at children is more akin to brainwashing than anything else.

Advertising is a necessary thing, some would say evil. I work in the print industry, and I love junk mail. I get it, pat it on the head and recycle it, glowing with warmth knowing that somewhere some designer, pressman and bindery worker, and yes Account Sales Consultants!, have meaningful jobs.